ZENITH: Swiss Watch Manufacture Since 1865

Zenith is a brand that has been bringing style and substance to the wrists of watchmaking cognoscenti all over the world for more than 150 years. Founded in Le Locle in 1865 by a visionary watchmaker, Georges Favre-Jacot, the Manufacture Zenith gained swift recognition for the precision of its chronometers, with which it has won 2,333 chronometry prizes in a century and a half of existence: an absolute record. Having earned fame thanks to its legendary El Primero calibre – an integrated automatic column-wheel chronograph movement launched in 1969 and endowed with a high frequency of 36,000 vibrations per hour that ensures short-time measurements accurate to the nearest 1/10th of a second – the Manufacture Zenith has since developed over 600 movement variations. Zenith remains one of a select group of traditional luxury watch brands to produce all its movements in-house, the industry’s ultimate accolade of quality. Engaged in several vintage territories such as classic cars, Zenith currently offers a collection of exclusive and ageless finely crafted timepieces designed for sartorially minded men and women. Zenith’s rich heritage, tradition, passion and pursuit of excellence reflect the legacy of its slogan “Legends are forever”.

Swiss watch manufacturer Zenith has a century and a half behind it and is resolutely taking its place in the third millennium with a new 100th of a second chronograph movement. While remaining true to its legendary roots, the 21st century Defy El Primero flaunts standout performance. With its powerful 44 mm titanium case, the new Defy El Primero 21 becomes the master of extreme precision. The world’s most accurate series-made chronograph in 1969 enters a whole new era.