A talent for craftsmanship It is in the early Twenties that Stefano Serapian, using leftovers from a workshop, discovers his passion and his incredible talent in crafting small leather items. Their quality and uniqueness are immediately picked up and appreciated by the sophisticated Milan clientele. Stefano Serapian began equipping Milan’s demanding fashion set with chic leather goods way back in 1945. Stefano Serapian srl is founded immediately after the war. Stefano and Gina, with the aid of a well consolidated team of skilled leather artisans, work side by side devising unique and innovative techniques, still today regarded as beacons of style and elegance. The Brand expands, becoming much en vogue in the Milan jet set and beyond. Serapian soon becomes the favourite brand of sophisticated ladies and members of the high society, who commission bespoke handbags, in all sorts of colours and materials. The man behind the brand In 1973, Ardavast Serapian, Stefano and Gina’s son, enters the business, continuing and consolidating his father’s philosophy of passion, made in Italy and craftsmanship, which is still the centrepiece of the Brand’s success. 1976 sees the creation of the first Stepan collection, the coated cotton is inspired to the brand’s initials and takes its name after the founder. Ardavast Serapian, CEO During the 80′s and 90′s. the demand for personalised products increases. Ardavast Serapian boosts the Brand’s trademark bespoke service. From small leather items to travel accessories, from evening clutches to sailing bags, anything can be made to customers’ specifications, using materials, colours and details of their choice. Serapian’s strengthens its presence on the international scene. Made in Italy is the Brand’s true strength: from the choice of leather to the development of models, everything takes place in Italy, in order to ensure that every phase of production is carefully monitored. Since then, the company has grown and is now an important international brand helmed by Ardavast Serapian. Alongside the historic Via Jommelli store, the Milan boutique in via della Spiga, and the Venice boutique, Serapian is present in the main department stores and best known fashion boutiques, to meet the demand of fine creations, 100% Italian made.