Story of a Brand

Alain spinedi ceo erard

Alain Spinedi, CEO Erard

1931, the year Louis Erard put its first watch on the market. A blend of horological tradition and contemporary design, all Louis Erard timepieces continue to be made in Switzerland and, with full respect for the whole concept of Haute Horlogerie, only house mechanical movements. house mechanical movements.

Mechanical Watch Exclusively

In keeping with Switzerland’s rich 400-year old tradition of watchmaking, Louis Erard puts the mechanical movement at centre stage. After all, a mechanical watch is not a machine, but a living object. Something tactile that beats, stops and starts again.

In a haute Horlogerie Spirit

«L’Horloger-créateur de Montres mécaniques» is keen to show all watch aficionados that expertise, flawless quality, and small complications can go hand-in-hand with affordable prices. To offer consumers what they want: this is the principle behind Louis Erard’s creations and its three collections.

1931

« L’Horloger-créateur de Montres mécaniques » is keen to show all watch aficionados that expertise, flawless quality, and small complications can go hand-in-hand with affordable prices. To offer consumers what they want: this is the principle behind Louis Erard’s creations and its three collections.

HERITAGE

A combination of classicism, unpretentious refinement and fine mechanics, the Héritage Collection is proof that Haute Horlogerie is now accessible to everyone.

EMOTION

An encounter between the active, supremely elegant woman and fine, authentic mechanics. Emotion: seven letters that encapsulate the perfect union between watchmaking and femininity.