Zino Davidoff created an empire in keeping with his ideals. His motto was “Getting the most out of every minute”. According to Davidoff, true luxury is a case of living with passion and intensity; living each moment to the full, with nothing lost.

Davidoff’s strength is a passion for exploration and discovering new things. The firm’s constant motivation resides in its desire to find the very best in design, craftsmanship and innovation, in order to add to its collection and provide owners with full satisfaction.

The company’s principles are simple: DAVIDOFF branded products must all reflect the same high quality, style, authenticity and positive lifestyle embodied by Zino himself.


Very Zino : With its very distinctive oval case, the Very Zino builds on traditional watchmaking codes (small second hand at 6 o’clock, date window), reinterpreting them in an unconventional timepiece with an unabashedly contemporary look.

Velero : “Velero” is a Spanish world meaning sail or sailor. The collection draws its inspiration from the globetrotters of yesteryear – and is designed for those of today: people who are always on the move, and at home anywhere. Its style evokes both elegance and sport, and is reminiscent of life at sea; the round frame is based on a porthole.