Located in the North San Diego County town of Carlsbad, Callaway Golf is the biggest manufacturer by sales of golf equipment in the world in 2009. Callaway Golf came into being in the early 1980s when former textile and wine businessman Ely Callaway purchased a share in the Hickory Sticks USA golf company. After spending about 15 years developing new clubs, including the Big Bertha line, the company purchased Odyssey Putters in 1997 and Top-Flite in 2003.


Cutting edge products

Chip Brewer, CEO Callaway

Chip Brewer, CEO Callaway

In one of its most exciting years, Callaway golf hired Arnold Palmer, released its Rule 35 golf ball, introduced the Odyssey White Hot Putter technology and brought its “variable face thickness” technology to market all in 2000. Through the early part of the new century, the company continued to improve on its cutting edge products. Ely Callaway, diagnosed with pancreatic cancer, retired as president and CEO in 2001 and died that same year. The company introduced carbon-fiber technology in 2002.

Callaway golf remains the largest golf manufacturer in the world and continues to improve its popular “X” series irons and carbon-fiber technology. Major touring professionals, including Phil Mickelson and the LPGA’s Morgan Pressel, play Callaway clubs and have won Major championships with the clubs, sealing the company’s status through the middle part of the 2000s. In 2008, the company rolled out “i-bird” hybrid clubs for men and women as well as the “I-MIX” technology, which allows golfers to easily switch out some clubheads and shafts. Chip Brewer was introduced CEO of Callaway Golf in 2012.